80% of buyers find their homes online now. Yeah. The days of getting up and roaming the streets of various neighborhoods are over. And real estate agents aren’t the only ones with every listing at their fingertips. If homebuyers want to find a good deal, they can practically do it on their own. But what does that mean for you, the seller?
If you’re trying to get the best deals for your home, you’ll need to market properly. It’s best to consult a real estate agent because there are many things you need to do. You’ll have to price it properly and make it look pretty both inside and out. No one wants to buy a whole lot of ugly. Get the carpets clean and make sure the dog isn’t running around.
What’s after that? Pictures. Pictures? Yes. Pictures.
Put yourself in the buyer’s shoes. If you’re flipping through hundreds of online listings, what’s going to catch your attention? Ah! Pictures.
There are three types of images to take that will improve the amount of attention your home receives:
Low quality – If your home isn’t in the million dollar range, it’s unlikely that your real estate agent will hire an expensive photographer to capture the beauty of your home. Ultimately, you’ll get grainy and dark pictures that don’t do much for your home.
DIY – You can always grab an HD camera by using your iPhone or anything special you have around the house. Those will look great and possibly pull in more buyers.
Professional – You could also hire someone to take professional pictures that will use the best lighting and enhance the photos.
Obviously, you’ll get more attention with the latter, but if it’s not in the budget, don’t worry. Just make sure that you’re not using cheap, poor quality photos. You could have a lovely house, but it won’t help you sell your property if it looks like a foreclosure that wasn’t well taken care of.